Domain length Parameter

When it comes to domain name length, shorter is better. Search engines — Google in particular — give preference to easy-to-understand and simple domain names that deliver what they promise. URLs that are filled with numbers and special characters can hurt search engine rankings.

Your domain name should be as short as possible while still capturing the concept of your website. Short domains are easier to read, take up less room on marketing materials, and have a better chance at sticking in visitors’ memories. The downside to short domain names is that there are fewer of them available. But, if your brand name is 100% unique or has some other creative element to it, you might be able to find something to fit the bill. So, what is an acceptable length? Aim for 6 to 14 characters with a focus on the shorter end of that range.